Have you heard of YAS!

‘YAS!’ is a new Pan-African internet platform launching to connect, mentor, and teach young African entrepreneurs good business practices. It’s initiative seeks to encourage entrepreneurship in African Youth.

The Youth for Africa and Sustainable Development Goals (YAS!) is a movement starting in Africa to connect North and West African youth interested in business. YAS! “supports the development and growth of youth entrepreneurship in Africa,” according to the organization’s site.

The United Nations Development Program (UNDP) and Fortune 500 company Accenture created the organization.

YAS! intends to connect youth with businesses, mentors, and investors, all in one convenient location. The site offers youth four main pillars to accomplish their missions: learning, mentorship, financial education, and opportunities.

UNDP regional director Lamin Momodou Manneh predicts YAS! will aid in accelerating business growth in Africa. As Africa’s population grows, the business industry on the continent is also expected to grow exponentially.

Although Africa has been historically exploited for its plethora of resources, businesses have begun to invest in developing the African business environment. BMCE Bank held its 4th African Entrepreneurship Award in Casablanca this year, seeking startups from around the country to fund.

YAS! is scheduled to open today in Lagos, Nigeria. But the website will delay its public opening until the 12th to give investing businesses, mentors, and stakeholders the ability to connect and participate in introductory workshops.

YAS! is a creative new solution to bring North and West Africans into the business world, and allow businesses the chance to invest early in many of the revolutionary ideas from the region that struggled to find an audience before.

Africa is Rising through Entrepreneurship – Simon Rey

Africa is rising – Africa is transforming – and this transformation can be accelerated through the continent’s entrepreneurial savannah, our 54 diverse and unique versions of Silicon Valley.
To do this, however, we need to embrace two other dimensions – the importance of design thinking and the role that learning plays in stimulating entrepreneurial drive. Embracing these three-dimensions will better position the continent to realize its potential for unprecedented and inclusive growth.
Kizito Okechukwu is a unique blend of a forward-looking African entrepreneur, young-effective leader, and a design thinker. I had the privilege of being one of the panelists at the 2018 Global Entrepreneurship Week (GEW) in South Africa, hosted at the 22onsloane – one of Africa’s largest startup campuses, which Kizito Co-chairs.
 
As Kizito was going through the introductory remarks ahead of the speeches and panels, in front of an audience comprised of senior government officials like the Hon. Minister of Small Business Development, Lindiwe Zulu and other distinguished public and private sector leaders, I observed the same entrepreneur I first met back in 2009 – except now he’s impacting more lives with the same passion, belief, and rigor. 
As I travel across the continent, I often observe and engage with entrepreneurs like Kizito, as I believe they are the ones who will solve some of the most pressing challenges facing our continent, while also creating inclusive growth. African entrepreneurs who can match their entrepreneurial drive with a design-oriented mindset and a desire for continuous learning, have the unique opportunity of realizing their mission and subsequently impacting both individuals and communities alike. In my research and observation since 2008, through traveling most of Sub-Saharan Africa, I believe there are five common themes (the Big 5) that are critical for entrepreneurs and those seeking to help drive entrepreneurship need to embrace in order to realize inclusive sustainable growth.
First, embracing the pan-Africanism mindset as the new business competency that must be taught, exercised and adopted across the continent. When M-Pesa, a mobile phone-based money transfer, financing, and microfinancing service, was first introduced in Kenya, few would have guessed how it would impact people’s lives well beyond Kenya and East Africa’s borders. Today M-Pesa has revolutionized financial inclusion and is delivering real impact to millions of Africans (and individuals in other parts of the world) every single day. Now imagine how similar products and solutions can be created when we intentionally think pan-African.
While the continent, through the African Union, is making steady progress to connect the 54 nations, Africans are, for the most part, connected – not only through the cultural context – Africans are now increasingly digitally connected. African entrepreneurs, embracing the pan-African mindset, have the opportunity to create a new wave of African digital renaissance. We can only think beyond our own borders when we understand that we have a unique platform of 54 countries where we can sell, trade and connect. A challenge to an aspiring entrepreneur; next time you are on social media try to search for similar entrepreneurs in other parts of the continent – you will not be disappointed.
Second, and perhaps the most challenging of the five, is having reliable and accessible African data. As one of the World Economic Forum’s reports highlighted: “there is scarce information on the number of existing jobs, of newly created jobs, and of unfilled vacancies in specific sectors, undermining efforts to systematically assess and develop the continent’s skills base”. The same applies for the development sector, trying its best to improve the overall quality of health and education. While this has significantly improved, more remains to be done. Cracking the African data puzzle requires steady collaboration between governments, the private sector, academia and entrepreneurs. It is like a catch twenty-two.
On one hand, entrepreneurs need reliable data to articulate their business plans, and other hand , having reliable data on its own presents a great business opportunity. The business of data, African data in particular, is beyond growing a profitable business, it is about saving lives and providing targeted business opportunities that will create positive change.
Third, we need to embrace design thinking to foster a growth mindset and scalable market-ready solutions. Now, let’s demystify what the design thinking approach is all about. Conceptualized by a leading design company, IDEO, design thinking is a way to address identified challenges with practical solutions that can be ideated, tested and evaluated in a fraction of the time, money and other resources it takes most organizations to address some of the challenges affecting the continent. In other words, you need to visualize both the problem and potential solutions when applying design thinking – and there is nowhere else in the world where the two sides of the same coin are as pressing or as critical as in Africa – where the challenges are in need of urgent and practical solutions. While more and more countries are adopting the idea of teaching entrepreneurship at public schools, I believe design thinking should be made a focus point of any curricula, and can be taught as early as in primary school.
The fourth idea is to address the unemployment dilemma by creating a conducive environment for the future massive wave of employees – Africa’s entrepreneurs. An estimated 15 to 20 million increasingly well-educated young people are expected to join the African workforce every year for the next three decades. Delivering the quality jobs to match, in order to fully leverage the continent’s demographic opportunity, is set to be one of Sub-Saharan Africa’s defining challenges over the coming years.
Entrepreneurship works in Africa. There would be no pan-African banks, like Ecobank, if it weren’t for the commitment and belief in creating (the design-thinking) a world-class Pan African bank that would be more than just a bank – in fact, it will create a path for structured financial integration (continuous learning) of the continent in 36 African countries. More than 30 years later, the Bank employs over 16,000 people, with a much larger number of independent agents and merchants all aiming to deliver financial services to reach 100 million customers across the continent. It is the passion and risk-taking conviction that drove Adrian Gore and others to create Discovery, in South Africa, and today they employ over thousands of people around the world, while also positively impacting millions of people. The list goes on and on. We experience the power of effective entrepreneurs solving real problems and, in the process, enabling prosperity for 1.2 billion of Africans.
The fifth idea is that there needs to be more focus on game-changing killer apps to spark the inclusive growth that the continent needs – particularly in the Agriculture sector. Like in other parts of the world, around the continent, entrepreneurs and innovators alike are chasing the next killer app. In my journey around the continent, at least one out of three entrepreneurs I engaged with will be speaking about the killer app she or he is working on and how it will change things for the better – the Uber, LinkedIn or Facebook of something.
If there is one killer app that will change everything for Africa, it has to be in the Agriculture sector. We all know how agriculture has transformed the world over, and Africa is blessed with most of world’s uncultivated land and an energized and youthful population.
Like data, the world will always need food and other products that are part of the agriculture sector. The real enabler is in related industries integrating manual and digital platforms to develop solutions for agrichemicals, breeding, crop production (farming and contract farming), distribution, farm machinery, processing, and seed supply, as well as marketing and retail sales. There are many killer apps (both digital and manual) that African entrepreneurs can create in the agriculture sector that will bring prosperity the continent needs.
These entrepreneurs are uniquely placed to transform Africa and drive prosperity. Moreover, from the young and promising entrepreneurs like Kizito to the massively successful, like Dangote, Elumelu, Gore, Djondo, Dewji, Masiyiwa and others, Africa has a unique opportunity to leverage its design-centered entrepreneurs to transform hundreds of millions of lives.
Simon Rey is an international Strategist, Educator and Designer from Tanzania, currently working as Group Head at Ecobank. He oversees Talent, Learning and Organizational Development for the Ecobank Group. Simon is also the founding Director of Africa’s largest corporate university – the Ecobank Academy. He writes this in his personal capacity.

Nationwide Job Vacancy for Freelance Marketers

Freelance Marketers located in all 36 States in Nigeria and Africa are urgently needed for employment  at Pocarti.com.

Pocarti.com is a digital communications company that designs websites as well as manage social media accounts and digital marketing campaigns for African Businesses and SMEs at an affordable rate.

Pocarti is looking for freelance marketers to deliver the company’s goal of digitally transforming the African business landscape.

Successful candidates for the Freelance Marketing Job Position will earn 20% commissions on every referral as well as other bonuses.

This is a huge lucrative job and ideal candidates must have:

  • great communication skills
  • computer literacy
  • active social media accounts and online personality
  • trustworthy, self-motivated and goal-oriented
  • At least 1 year marketing experience

Interested candidates are to send a cover letter with their CV/Resume attached to info@pocarti.com

TEF Entrepreneurs Emerge Winners in Google Impact Challenge

Two organisations from the Tony Elumelu Foundation (TEF) Entrepreneurship Programme – HelpMum and Project Enable Africa – have been named among the 2018 winners of the Google Impact Challenge.

They both won $250,000 each.

The Google Impact Challenge supports organisations with game-changing ideas to create economic opportunity in their communities.

While HelpMum is a 2016 TEF entrepreneur, Project Enable Africa was among the 2017 cohort.

Another winner, the Budgit Foundation, was a 2012 grantee of the TEF Innovation Fund.

The winners praised the TEF and its Chairman, Mr. Tony Elumelu, for his role in discovering, unleashing and empowering the next generation of African entrepreneurs.

The initiative aims to help 10,000 young people continent-wide quench their thirst to become entrepreneurs. With the TEF Entrepreneurship program, Elumelu intends to invest $100 million over 10 years to identify, train, coach and finance 10,000 entrepreneurs. The initiative was launched in 2015.

HelpMum, one of the winners, uses low-cost innovation and the power of mobile technology to tackle maternal and infant mortality in underserved and remote areas in Nigeria. The firm provides clean birth kits to ensure any pregnant woman is given the best possible care during delivery, no matter where she lives. This helps prevent infection during childbirth – one of the major causes of maternal mortality in Nigeria.

HelpMum also provides life-saving health information to pregnant women and nursing mothers in their own indigenous languages. In the next year, HelpMum aims to impact 100,000 pregnant women directly with their clean birth kits, and to economically empower 2,000 community health workers and traditional birth attendants.

On the other hand, Project Enable Africa, is a disability-friendly digital hub that was created to promote access of persons with disabilities and their caregivers to ICT skills and opportunities.

Project Enable Africa is a digital inclusion project that promotes access of persons with disabilities and their caregivers to information and communication technologies (ICTs) skills and opportunities. Their platform and their disability-friendly digital hubs are free and safe for persons with disabilities to access information and inclusive training, collaborate. The project gives visibility to productivity, rather than disability, allowing persons with disabilities to enhance their social, cultural, and economic integration in communities.

Project Enable Africa’s Digital Hubs intends to connect at least 1,000 persons with disabilities to jobs, support them to start and run their own enterprise, and promote digital inclusion for persons with disabilities across Nigeria.

Economist Rates Rwanda: Best Business-Friendly Country in East-Africa

Rwanda has topped its East African peers as the country with the most conducive environment for enabling its citizens to obtain access to financial services.

It is followed by Tanzania, Kenya and Uganda, according to a new survey by the Economist Intelligence Unit (EIU).

The survey findings, which were released last weekshow that globally Colombia offers the best environment for financial inclusion followed by Peru, Uruguay, India and Philippines.

In contrast, Sierra Leone has the worst environment for financial inclusion followed by Democratic Republic of Congo, Chad, Haiti and Myanmar.

The EIU survey sampled 55 countries worldwide.

 

Inclusion

The top performing countries in financial inclusion have demonstrated government and policy support for financial inclusion, prioritised financial stability and integrity, and fostered inclusion through a variety of products and outlets.

These countries have put in place market-entry regulations that do not shut out new players that serve low- and middle-income populations. They have made it easier for customers to gain access to various financial products and outlets.

Rwanda, Tanzania and Kenya were among the top countries globally where governments have tried to put in place policies to encourage financial inclusion.

However, the report argues that government support on its own is not sufficient to achieve financial inclusion.

It singles out Kenya, Rwanda and Tanzania as countries in the EAC that have opened up the market for e-money issuers.

 

Mobile money

For instance, Tanzania has led interoperability of mobile money platforms in Africa, allowing users to send and receive money on any mobile network.

Rwanda has also recently enabled such transfers, ahead of a planned crossborder interoperable mobile money system that would connect member states of the East African Community.

Interoperability allows different systems to communicate with one another.

Kenya has taken advantage of wide acceptance of mobile money to extend its services through an e-government platform.

Mobile money represents more than 90 per cent of payments via the platform and more than 85 per cent of payments for parking fees, single business permits and licences.

The Rwandan government has consistently promoted financial inclusion, with its Financial Inclusion Programme for 2016-2020 driven by the Ministry of Finance and Economic Planning.

Unbanked population

The government has also established the Rwanda Co-operative Agency that supervises savings and credit organisations. It works closely with the National Bank of Rwanda.

There are also encouraging policies such as the national identity card programme, which has distributed identity cards to 91 per cent of the adult population.

Legislation for start-ups in Rwanda is also strong and supportive, prompting significant growth in the information technology sector, and the national financial authorities have fostered innovation through these varied approaches.

However, the survey notes that despite these efforts, a large portion of the Rwandan population remains unbanked.

According to the World Bank, in 2017 only 36 per cent of the adult population had bank accounts at financial institutions, and 31 per cent had mobile money accounts.

Barriers to financial inclusion in Rwanda include the fact that a large portion of the adult population is still unbanked, and only a small portion has e-money accounts.

There is still a shortage of products that cater to the low-income market and remote account opening requirements are still relatively strict.

According to the report, there are no data or privacy laws in Rwanda and because the country is one of the fastest-growing economies in the area of information technology, personal information is at risk.

Financial illiteracy is also a big barrier to financial inclusion and entrepreneurship among women.

In Tanzania, the government recently updated its Financial Inclusion Strategy to focus on the next five years (2018-2022).

This strategy includes a digital approach.

It is aimed at making financial products and services better suited to the needs of individuals and businesses, which are consistent with supporting better livelihoods and job creation.

Nigeria to Benefit from UK’s £1.2bn Digital Inclusion Fund

The government of the United Kingdom (Uk) is collaborating with the Nigerian Communications Commission (NCC), on how Nigeria will benefit from the £1.2 billion intervention fund, set aside by the UK government to create wealth and posterity in selected countries around the world.

To be part of the intervention fund, the Nigerian Communications Commission and the government of the United Kingdom (UK), have agreed to collaborate on digital inclusion, cybersecurity and capacity building.

The Executive Vice Chairman and Chief Executive Officer of the Commission, Prof Umar Garba Danbatta, made the disclosure shortly after he met with a delegation from the UK, who paid him a courtesy visit in Abuja.

The delegation was led by the Senior Private Sector Development Adviser and Head Digital Inclusion at Department of Foreign and International Development (DFID), of the UK government, Alessandra Lustrati.

According to Lustrati, “This delegation is here to explore how the UK government can channel a significant intervention to the tune of £1.2 billion to create wealth and posterity in selected countries around the world.

“And this creation of posterity will leverage on the power of ICT to provide access to unserved and underserved areas in the country. The intervention is also on cyber security and capacity building.”

Lustrati told the EVC that the UK government was hoping to start the implementation of the intervention from as early as April, 2019, noting that the project was deliberately made “country-specific” to enable countries like Nigeria choose the nature of the interventions they desire.

Danbatta had told the delegation that there were 200 access gaps in Nigeria and that the Commission was looking at different rural technology solutions to plug them in two years, as against the 20 years projected.

“With the right rural technology solution, we can do it faster, because at the rate we are plugging the gaps, it will take us about 20 years to conclude. These gaps deprive 40 million Nigerians of access to telecommunications services, out of 190 million.
“The good thing about getting a solution to the access gap problem is that, we know where the gaps are, we have our access gap map, we can actually point out where the gaps are,” Danbatta stressed.

#Africa4Future accelerator seeks aviation start-ups

European aeronautic defence and space company Airbus is calling on African tech start-ups that have developed solutions related to unmanned logistics and remote sensing , to enter the second edition of the Africa accelerator programme, #Africa4Future.

Africa4Future is a joint accelerator undertaking between Airbus global aerospace accelerator BizLab and Make-IT in Africa, an initiative by the German Agency for International Cooperation.

Launched in 2017, with the objective to encourage and support entrepreneurship in Africa, it seeks to build bridges between the aerospace industry and the different players in Africa.

Ten African tech start-ups that are actively working on solutions related to unmanned logistics, including automation and drones, electrification, blockchain, , data , and material composites and manufacturing will be selected to participate in the six-month accelerator programme.

Implemented by the Meltwater Entrepreneurial School of Technology and innovation consultancy Innocircle Consortium, it entails two bootcamps in Africa and one in Europe, with international aerospace experts.

The participants receive intense technical and business development support, and opportunities to become an Airbus supplier.

“The call for start-ups took place during the release of ‘The Great Enabler: Aerospace in Africa’, a white paper on the role of aerospace technologies and their impact on socio-economic development in Africa,” notes Ellen Fischat, co-founder of Innocircle.

“The prize is a one-week trip where the winning start-up will exhibit their technology at the International Paris Air Show 2019 from 19 until 23 June and at the CeBIT Exhibition in Hanover from 24 to 26 June.”

Last year’s winner was South African entrepreneur Spencer Horne, founder of logistics start-up Cloudline.

Cloudline is an early stage unmanned aviation start-up that brings essential goods to people in remote, hard-to-reach places. It utilises autonomous airships to bridge the infrastructural gap faced by a billion people on the African continent, by sustainably carrying large payloads into areas that have no paved roads or runways.

Start-ups have until 30 November to submit their applications.

Tackling youth unemployment in Africa

Tackling youth unemployment in Africa requires serious action. It has become an endemic issue which must be addressed now or it will eat deep into our future like a cancer and destroy our economic potential. Busiweek reports that ‘Africa Talks Jobs’ an initiative of African stakeholders is committed to solving this problem.

Due to Africa’s growing population, every year, a high number of young jobseekers enter a labour market which cannot provide a workplace for all. To create jobs for youth and foster a prosperous Africa, skills development and youth entrepreneurship are key.

In order to address youth unemployment, more than 160 representatives of youth, business, investment, education, policy-making and civil society from all African regions as well as European partners convened at the African Union Commission (AUC) in Addis Ababa from 30 to 31 October 2018.

The participants discussed how to provide Africa’s next generation with relevant skills that increase businesses’ productivity – including ways to engage the private sector in skills development – and how to promote entrepreneurship and youth-led start-ups.

The AU Commissioner for Human Resources, Science and Technology, Prof. Sarah Anyang Agbor, emphasised that “strategic partnerships and collaboration with the private sector is the key to optimally harness the youth demographic, create employment and promote youth entrepreneurship”.

The stakeholders outlined the following key policy recommendations to promote skills development and entrepreneurship:

· Given the imperative of a conducive entrepreneurship ecosystem, the African Union and member states should enhance policy frameworks and implement appropriate policy, institutional and regulatory frameworks to promote youth entrepreneurship.

· A paradigm shift regarding the role of the education sector in preparing young people for entrepreneurship has to take place. Emphasise entrepreneurship education throughout the entire learning system from early childhood to TVET and higher education. Adapt the curricula and pedagogy so as to underscore hands-on learning experiences and the acquisition of practical skills.

· Strengthen partnerships between the private sector and education providers to leverage technical and financial resources for the support of youth-led start-ups through establishing national and regional incubation hubs and entrepreneurship centres.

· Implement the TVET Policy Framework to address the need for both the formally and informally educated.

· Strengthen data gathering and access to the use of accurate, relevant and reliable labour market information (LMI) for decision making and job matching.

· Involve more youth in the dialogue and formulation of development pathways for career orientation and employment.

The recommendations were handed over to Prof. Anyang Agbor, who thanked all participants “for marking our one-year Africa Talks Jobs anniversary with concrete steps on how to translate talk into action”. To follow up on the policy recommendations, the African Union will continue exchanging good practices and driving action as part of the “Africa Creates Jobs” platform.

The conference was organised by the AUC, the New Partnership for Africa`s Development (NEPAD) and the continental umbrella organisation for the private sector – Business Africa. It was supported by the European Union (EU) as well as the German Ministry for Economic Cooperation and Development (BMZ) through the Pan African University Programme (PAU), the Skills Initiative for Africa and the Continental Africa Agriculture Programme .

Anja Pauls, BMZ Country Desk Officer for the cooperation with pan-African institutions, welcomed the lively discussions, the joint learning process and the invaluable dedication by the private sector. “The BMZ is delighted to be able to support the African Union in promoting its convening power through the Africa Talks Jobs conference and is looking forward to continuing its friendship as well as partnership with the AUC, Business Africa and NEPAD.”

The “Africa Talks Jobs” conference is followed by the Africa Youth Day on 1 November. On this day, the AU is launching a month-long celebration including workshops, panel discussions and policy roundtables around the theme of “Raising Youth Voices Against Corruption in Africa”.

About Africa Talks Jobs

“Africa Talks Jobs” is a continental multi-stakeholder platform on education and skills development for employment and entrepreneurship organised by the AUC, Department of Human Resources, Science and Technology, NEPAD and Business Africa with the support of German Development Cooperation (implemented by GIZ). “Africa Talks Jobs” was launched with a conference at the African Union Commission headquarters in Addis Ababa from 30 October to 01 November 2017 and a follow-up conference was held at the same venue from 30 to 31 October 2018. “Africa Talks Jobs” shall be further established as a platform for continental dialogue. In 2019, the platform will be taken to the next level – “Africa Talks Jobs” will transform into “Africa Creates Jobs”.

Digital Business Trends in Nigeria

The future of business in Nigeria is digital with mobile phone usage in Sub-Sahara Africa reaching 44 percent in 2017, up from just 25 percent in 2010, and mobile broadband connections predicted to hit 87 percent in 2025, up from 38 percent in 2017, companies need to be open to an always-connected environment. Juliet Ehimuan-Chiazor, Country Director, Google Nigeria believes that this increasing accessibility is giving rise to several trends that businesses need to be aware of.

 

Digital Business Trends in Nigeria

Mobile-first
Africa is a mobile first continent, and products and services need to be tailored for a mobile user and provide a quality experience if businesses are to differentiate themselves from their competitors. Sadly, there are still too few companies in Nigeria that design the entire customer experience from this perspective.

For example, take a look at e-tailers like Konga, Jumia, and Kaymu – their offerings are mobile-first and all other platforms second. It’s not just a case of having a mobile-friendly Website though. Mobile needs to be at the forefront of business strategy and lead the way in all aspects of product development. Given the ongoing challenges many Nigerians face with expensive mobile data and limited connectivity in rural communities, companies need to be savvy and innovate to be more consumer-friendly.

Integrating the customer experience journey
Surprisingly, few businesses plan for the entire consumer journey. Etailers might put too much focus on purchases at the end of the journey, while more traditional companies invariably focus too much on general communication at the start of it.

Customers today expect a seamless experience, whether it’s from an etailer or a more traditional company. Organisations need to think more like their end-users and view the process from their perspective. Doing this will provide needed insight into what the customer experiences, and allow decision-makers to identify and fix those areas that cause the most friction and lead customers to move to competitors. As part of this, companies need to make the transition between each step of the customer journey an intuitive one.

The importance of data
Something all organisations need to be aware of is the impact that the regulatory environment will have on business strategy. Regulations like the General Data Protection Regulation adopted by the European Union are being put in place all over the world to protect personal data. Companies must ensure that they store and use customer data in line with all compliance requirements.

Automating solutions
While automation and machine learning might sound like something best left to large enterprises, these technologies can help processes run smoothly in any size business. By freeing employees from administrative-heavy tasks, companies can free their people up to focus on high value activities – like delivering great customer service.

A variety of tools and solutions are available, for a variety of budgets. Making use of these can help companies to integrate their marketing, product development, cost structures, and even skills development.

Already, automation and machine learning have entered the business mainstream and are starting to become indispensable tools for every company.

Silos begone
The traditional way of structuring businesses in silos that don’t communicate with each other is breaking down, and it’s a good thing. In today’s online world, businesses need to be able to make decisions fast and change things quickly – like processes that don’t work as expected. In order to do that, teams need to include people from marketing, sales, IT, and other areas of the business so that everyone has a view on what the company is aiming to achieve and what their role in the broader vision is.

Every employee must be focused on the consumer journey,which means everyone needs to be working to achieve the same key performance indicators. Smaller, faster, and more agile teams will become a business reality and will provide the business with a flexible way of adapting to the increasingly fickle expectations of customers.

Digital is fast becoming integral to the success of any business, irrespective of what industry sector it is in.

In Nigeria, with our mobile-savvy population, organisations must embrace different ways of doing business than in the past. Technology offers a means for them to flexibly adapt to customer demands, become more customer-focused and do great things.

 

Entrepreneur Alert: The Future of Business in Nigeria is Online

The future of business in Nigeria is online, yet most businesses find it hard to adapt their processes to benefit from the efficiency and productivity that the internet brings.

Internetlivestats.com reveals that almost 70 million Nigerians are online as at 2014 with 9.3 million of them as ‘new users’. With that amount of Nigerians online, the internet, which already contributes 1% to Nigeria’s economy, has become a great platform to market products and services.

A Phillips Consulting survey (Aug. 2014) reported that the local online shopping sector grew from N49.9 billion in 2010 to N68.4 billion in 2011 and to N78 billion in 2012, representing a growth of 25 per cent in each of the years.

This statistics invariably shows that online business in Nigeria is showing huge potential and growing at a geometric progression. Sadly just a few of Nigerian businesses are yet to tap into this trend and just a handful are benefiting from the internet boom.

Initiatives like the retired Google-driven ‘Get Nigerian Businesses Online (GNBO)’ recognizes this and offers shared hosting and sub-domain services as their ‘way of helping small businesses harness the power of the internet’. Here again, these are ‘entry level’ solutions that lack the capacity and capability to support the infrastructure needed to run online businesses.

It is pertinent to note that running an online business is now beyond developing a website and expecting it to yield immediate returns. Many have been disappointed this and have erroneously concluded that they cannot make money online much to the chagrin of the stats that show local online spending is on a geometric progression.

The truth be told, online business success is dependent on three things: traffic, content & automation. These three things Pocarti Digital understands and intends to offer services to help Nigerian Businesses bridge the gap and perform favourably in the online space.

Pocarti Digital offers digital marketing solutions and training to boost your online business profits up to 100%.  From web development to online marketing and promotion services as well as business automation, Pocarti offers a complete blend of technology and communication expertise to help our clients achieve their online goals and as well, ultimately solve a ‘National Problem’.