Paschal Agonsi

Are you due for a Brand Makeover? Here are Six ways to find out!

brand makeover

Major businesses and companies make changes to their brand identity from time to time.

How do you know if your business needs a Brand Makeover? What is a Brand Makeover anyway??

Think of it like a personal makeover … a better haircut, an up-to-date outfit, and new shoes that transform how a person is perceived.

brand makeover -
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A Brand Makeover is a refresh for your company. The term often expresses a Rebrand, a brand refresh or brand redesign.

Is your marketing fading? Is sales slowing down? Logo out of date? A rebrand or brand refresh will help you flourish.

Shanta Lana Hereford, an International Business Development Consultant, shares six ways you can run a checkup to detect if your brand needs a makeover:

  • Who is your ideal customer? Are there incidents that occurred over the past year or recently that have impacted this ideal customer?
  • Who is my competition? How does my brand differ from the competition?
  • What is my unique selling or value proposition?
  • Does my brand have credibility?
  • What new features or benefits can I add to add more value to my products or services?
  • When people look at my logo or product design, does it reflect quality?

These are all significant questions, every business owner should be able to answer confidently.

If you are uncertain if your brand is ready for 2022, visit now to make 2022 a BRAND new year!

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