When we talk about brands or brand power, what’s the simplest way to define and understand what it means?
The true power of a brand is its ability to attract customers loyalty.
A brand = what customers love
In other words, any product or service that’s able to attract repeat customers is a brand.
A repeat customer is one who’s satisfied with a product or service, and happily makes a repeat purchase to enjoy the experience.
The easiest way to know if your brand is great is when you get positive feedback and loyalty from first time customers who are eager to buy again and again from you.
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